Fans of Jeremy Clarkson and his hit Amazon Prime Video show Clarkson’s Farm have been left conflicted after visiting his newly opened pub and seeing the price of a pint.

The Who Wants To Be A Millionaire presenter spent the August bank holiday weekend running his pub, The Farmer’s Dog, which opened just in time for the extra day off work to mark the end of summer.

After punters were spotted queueing from 8am and encountering a couple of teething problems, the general consensus among fans of Clarkson’s Farm is that Jeremy’s latest business venture is a welcome addition.

Clarkson took over the pub earlier this year, spending almost £1 million to secure the premises which lies around 20 minutes away by car from Diddly Squat Farm, just off the A40 in the village of Asthall, near Burford.

He has promised to use British produced goods only inside the pub and restaurant, which stocks all varieties of his own British-made Hawkstone beers and cider.

With long queues across the weekend, many have taken to social media to give their two cents on what the venue is like and if it’s worth visiting alongside the likes of the nearby Diddly Squat Farm Shop.

Among the reviews, some have criticised the price of a pint in the venue. But that criticism has been met with a staunch defence of the products being sold by Clarkson and his team.

Jeremy in his pub on opening weekend (Neil Robinson / PA Wire)

One critic wrote: “Really necessary to charge those prices?

“Absolutely ripping people off because it’s on TV, it’s sick.”

And a second added: “Now you wonder why people go to the supermarket [for their beer].”

The price of a pint at The Farmer’s Dog ranges between £6 and £5.50 depending on which line of Hawkstone beer or cider you’re buying.

You are looking at £6 if you want a pint of Hawkstone IPA, Hawkstone Premium, Hawkstone Hedgerow Cider, and Hawkstone Cider. A half pint of any of these costs you £3.10.

A crisp pint of Hawkstone (Tripadvisor)

It is then £5.50 for a pint of Hawkstone Session lager, Hawkstone Pils, Hawkstone Breeze, and cask ale. Half pints of any of these come in slightly less at £2.90.

Defending the price of the pints, one fan said it is unfair to compare to other venues due to the message Clarkson has issued about the purpose of the pub.

They said: “Please stop complaining about the prices. You can’t compare them to a ‘normal’ pub, where food is sourced by huge national wholesalers.”

Aerial view of the queue to get inside Clarkson’s pub on opening day (Ben Birchall/PA Wire)

Ahead of the opening, Clarkson issued a message on the pub website saying he ‘tried his absolute hardest to make sure that every single thing you consume in The Farmer’s Dog was grown or reared by British farmers’ – something he admits he ‘failed’ to on one account.

But for the most part the message is clear – Clarkson is using the pub to support local. And he has admitted that the experiment is unlikely to make him any money.

Another fan of the pub stood up for what Jeremy was doing, adding: “Before moaning about prices, just ask yourself if you are comparing like for like.”

Jeremy Clarkson has hit out at more than 100 punters at his Farmer’s Dog pub after ‘extraordinary stealing’ took place at the venue.

The Clarkson’s Farm star, who has swapped hot rods for tractors, recently spent a cool £1 million on buying a pub in the heart of the Cotswolds.

Situated around 20 minutes away from his Diddly Squat Farm, it has become equally as popular as the farm shop for UK tourists to visit and spend a few quid.

And with the purchase of the pub – found off the A40 at the Asthall Barrow Roundabout at Burford, Oxfordshire – coinciding with filming for season four of Clarkson’s Farm, we can expect to see a good thing or two about the buying process and how the pub took shape, as it was in a rather dilapidated state when Clarkson’s team took over the joint.

But in revealing the true cost of running his pub, Jezza also took aim at customers who aren’t making life easier for him.

In his column for The Sunday Times, the former Top Gear presenter revealed it costs him £100 a day to run the generator powering the pub and its kitchen.

Then on top of that, you’re looking at £400 per week to run the patio heaters outside the pub. And on top of that, an eye-watering £27,000 a month – yes, month – is spent on parking and traffic marshals ‘to keep the council off his back’.

Clarkson’s pub has proven to be incredibly popular (Instagram / @hawkstone)

But on top of that, Jeremy said that inside the pub, the ‘theft’ from customers is ‘extraordinary’.

“The theft, for example, is extraordinary,” he explained.

“People seem to have it in their heads that if they come in for a pint they are entitled to go home with the glass in which it was served.

“Last Sunday, 104 went missing.”

Hawkstone is an award winning beer (Neil Robinson / PA Wire)

Yep, people are taking the Hawkstone pint glasses home with them.

Pints aren’t too unreasonable, either, priced between £5.50 and £6 depending on what tipple you’re after. So no different to a major city in 2024, with the beer also being award-winning.

But the glasses are something Clarkson actually sells on his Hawkstone website at £8.50 per glass.

A crisp pint of Hawkstone (Tripadvisor)

So instead of customers buying those 104 stolen glasses – which would have brought in £884 to the business – they cost them a nice profit plus the cost of having to replace them.

On business costs, Clarkson said: “The customers are coming. There’s no problem there. But turning their visits into a profit is nigh-on impossible.”

We’ve no doubt the issue will feature heavily in season five of Clarkson’s Farm, which we can expect some time in 2026.

Jeremy Clarkson and his Diddly Squat team have issued a statement after shutting the famous farm shop until the end of February.

The two month closure was confirmed by Clarkson’s team via social media posts and over on the shop’s official website.

No reason has been given for the closure at this stage, with only a short statement issued to the public.

Diddly Squat Farm Shop has become an incredibly popular destination ever since being created on the critically-acclaimed Amazon Prime Video documentary series, Clarkson’s Farm.

It became one of the first major controversial storylines on the show as we followed Clarkson in his battle against West Oxfordshire District Council as the Yorkshireman combined his comedic approach with real issues surrounding development and life in the agricultural industry.

He eventually won the planning battle, with the farm shop blueprints approved by councillors alongside plans for a lambing shed and barn.

A long wait at Diddly Squat Farm Shop (LADbible)

“We do not want to see the farm shop close and we were pleased to see all the local produce being sold there from local suppliers,” the council said at the time in a statement on the issue.

Since becoming a permanent fixture in the Cotswolds, the site has become inundated with visitors queueing hours to get inside the shop and buy local produce – with many of the goods made from Jezza’s own produce.

Now, those planning to head to the farm shop have been told not to turn up as it’ll be closed until the spring.

“Polite reminder,” a post on the Diddly Squat Farm Shop Facebook page reads. “Diddly Squat Farm Shop is closed throughout January and February.”

You can buy Diddly Squat produce from the pop up shop at Clarkson’s pub (Neil Robinson / PA Wire)

The message adds: “The farm shop will reopen on Saturday, March 1 2025. This closure is normal and has been the case in previous years.

“You can still shop Diddly Squat products at The Farmer’s Dog pub which is back open as usual now.”

The pub is a 20 minute drive away from the farm shop with its pop up shop open 10am to 4pm, Wednesday to Friday, and 9.30am to 4.30pm on weekends.

Last year the farm shop closed for the same period of time, saying then it was ‘currently hibernating’ until 1 March, 2024.

Inside the farm shop (James D. Morgan / Getty Images)

This comes after former Top Gear man Clarkson revealed his pub had become the victim of numerous thefts in the run up to Christmas, with more than 100 customers stealing from his Farmer’s Dog establishment.

The Who Wants To Be A Millionaire presenter also opened up on the true costs of running a pub in the modern age.

This was after he had admitted the business venture had been a ‘total disaster’ with himself saying he had acted ‘naively’.

Jeremy Clarkson has revealed he is losing a huge sum of money every time someone eats at his newly bought £1 million pub.

Former Top Gear man Clarkson, has swapped fast cars for farming, recently bought a rather run down pub in the Cotswolds, close to his beloved 1,000-acre Diddly Squat Farm.

The farm has served as the base of operations for everything to do with his newer Amazon Prime Video documentary series, Clarkson’s Farm, with its fourth season set to air in 2025.

It is expected that the 64-year-old’s venture in to the hospitality industry will feature heavily in the next season of the show, with the pub – dubbed The Farmer’s Dog – serving his beloved Hawkstone lager and cider, as well as other Diddly Squat products like their gin and fizz.

But when it comes to the non-alcoholic drinks, there’s two rather startling omissions from the menu.

Found around 20 minutes away from the farm itself, the pub is just outside the town of Burford in Asthall, off the Asthall Barrow roundabout on the A40.

The pub officially opened back in August, just in time for the bank holiday weekend where it saw long lines of customers eagerly queuing up to experience what it was like inside.

The Hawkstone offerings at Clarkson’s pub (Neil Robinson/PA Wire)

The Farmer’s Dog has only been open a few months and Clarkson has been rather candid in how much the venue is costing him.

In what is very much a passion project, the Who Wants To Be A Millionaire presenter revealed he is selling British produce only as a way to support domestic farming and industry.

However, it’s not cheap. Because of this, it’s costing him an arm and a leg.

“Imported black pepper is about £10 a kilogram, whereas the home-grown alternative is ten times more,” Clarkson wrote in his Sunday Times column.

“There are other issues too. If I butcher one of my own pigs and turn it into sausages, each one of those sausages will arrive at the pub costing 74p. If I buy imported pig meat then the cost of a sausage is 18p. It was the same story everywhere.”

Clarkson says that, if it were a pure business project, you’d be getting sky-high prices from him. But it’s not, so you won’t. This does mean however, that means the cost is being absorbed at an alarming rate.

He says: “Now, a business-minded person would look at these costs and realise that with British-only rules in place a hotdog was going be priced at about £45. But I’m not a business-minded person.

“So I just filled my heart with hope, asked an AI program to work out what the average price of lunch in a Cotswolds pub is and just charged that. It’s possible that for every customer who comes through the door I’d lose about £10.”

A tenner a person, when you’re potentially bringing in hundreds of patrons a day, is enough to make you wince.

Clarkson however has millions to his name, and with Amazon backing the TV show, we think they’ll be alright.